Name, Address, and Phone Number (NAP) Schema

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Here is an example of what to put in for a NAP Schema

<div itemscope itemtype="http://schema.org/LocalBusiness">
<p itemprop="name">COMPANY NAME</p>
<p itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">
<p itemprop="streetAddress">ADDRESS LINE 1</p>
<p itemprop="addressLocality">CITY</p>,
<p itemprop="addressRegion">REGION</p>
<p itemprop="postalCode">POSTCODE/ZIP</p>
<p itemprop="telephone">PHONE NUMBER</p>
<meta itemprop="latitude" content="LATITUDE" />
<meta itemprop="longitude" content="LONGITUDE" />
</div>

Another way to generate the code to be implemented on a page is to go to Google's Structured Data Markup Helper.  This gives you the ability to pull a page from the website and tag data in it to use to generate the proper schema code to place in the head area of the page.

Skills

Posted on

May 2, 2019

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